| Περιγραφή Προγράμματος: | The aim of this study is to present a strategy for the development of the communication activities of the Museum of Greek Folk Art in order to be actively and effectively presented to its audience and attract the attention of as large a public as possible. In addition, the Museum (which is going to be transferred to new premises in the near future) aims to improve its role as a cultural venue that refers to modern Greek culture. The study will describe in detail the activities that are necessary for the promotion and communication of the Museum and its re-exhibition, in order for these activities to become the basis of and the requirements for the realisation of the communication of the Museum, after the relevant competition. |
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Greek