| Περιγραφή Προγράμματος: | Creation of a specialized management and marketing organization (DMMO) in Thira aiming to sustain the decision makers to effectively utilize the resources and comparative advantages available to the destination, providing value added services leading inter alia to maintain and / or enhance or diversify the supply, tο increase per capita tourist expenditure, το mitigate seasonality, etc., by improving the indicators of local economy and the quality of life of residents. The operation of this organization will be based on the organized collection and processing of quantitative data of all aspects of tourism from which emerge the strengths to be exploited, the weaknesses requiring treatment, and the opportunities and risks of the external environment to be addressed. |
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Greek