| Authors: | Kolias C., Kolias V., Anagnostopoulos I., Kambourakis G., Kayafas E. |
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| Title: | Enhancing User Privacy in Adaptive Web Sites with Client-Side User Profiles |
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| Conference: | 3rd International Workshop on Semantic Media Adaptation and Personalization (SMAP 2008) |
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| Editors: | |
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| Ed: | No |
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| Eds: | No |
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| Pages: | |
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| To appear: | No |
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| Month: | December |
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| Year: | 2008 |
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| Place: | Prague, Czech Republic |
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| Pubisher: | IEEE Computer Society Press |
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| Link: | http://ieeexplore.ieee.org/xpl/articleDetails.jsp?tp=&arnumber=4724868&queryText%3DEnforcing+User+Privacy+in+Adaptive+Web+Sites+with+Client-Side+User+ |
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| File name: | Profiles.pdf##^^&&266433409.pdf |
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| Abstract: | Web personalization is an elegant and flexible process
of making a web site responsive to the unique needs of
each individual user. Data that reflects user preferences
and likings, comprising therefore a user profile,
are gathered to an adaptive web site in a non transparent
manner. This situation however raises serious
privacy concerns to the end user. When browsing a
web site, users are not aware of several important privacy
parameters i.e., which behavior will be monitored
and logged, how it will be processed, how long it will
be kept, and with whom it will be shared in the long
run. In this paper we propose an abstract architecture
that enhances user privacy during interaction with
adaptive web sites. This architecture enables users to
create and update their personal privacy preferences
for the adaptive web sites they visit by holding their
(user) profiles in the client side instead of the server side. By doing so users will be able to self-confine the personalization experience the adaptive sites offer, thus enhancing privacy. |
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Greek