Greek Conference
| Authors: | Drossos D., Giaglis G. |
|---|---|
| Title: | Measuring Mobile Advertising Effectiveness |
| Conference: | 2nd Student Conference on Management Science and Technology |
| Editors: | |
| Ed: | No |
| Eds: | No |
| Pages: | |
| To appear: | No |
| Month: | May |
| Year: | 2005 |
| Place: | Athens, Greece |
| Pubisher: | |
| Link: | |
| File name: | |
| Abstract: |