| Συγγραφείς: | Kokolakis S., Anastasopoulou K., Karyda M. |
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| Τίτλος: | An Analysis of Privacy-related Strategic Choices of Buyers and Sellers in e-Commerce Transactions |
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| Συνέδριο: | 16th Panhellenic Conference on Informatics (PCI2012) |
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| Editors: | |
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| Ed: | Όχι |
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| Eds: | Όχι |
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| Σελίδες: | |
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| Να εμφανιστεί: | Όχι |
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| Μήνας: | Οκτώβριος |
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| Έτος: | 2012 |
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| Τόπος: | Piraeus |
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| Εκδότης: | CPS |
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| Δεσμός: | |
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| Όνομα αρχείου: | PID2431455.pdf##^^&&440022947.pdf |
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| Περίληψη: | E-commerce transactions, in addition to the
exchange of goods and services for payment, often entail an
indirect transaction, where personal data are exchanged for
better services or lower prices. This paper analyses buyer’s
and seller’s privacy-related strategic choices in e-commerce
transactions through game theory. We demonstrate how game
theory can explain why buyers mistrust internet privacy
policies and relevant technologies (e.g. P3P) and sellers hesitate
to invest in data protection. |
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English