Greek Conference
| Authors: | Drossos D., Giaglis G., Lekakos G. |
|---|---|
| Title: | An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising |
| Conference: | 40th Hawaii International Conference on System Sciences (HICSS) |
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| Ed: | No |
| Eds: | No |
| Pages: | |
| To appear: | No |
| Month: | January |
| Year: | 2007 |
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| Abstract: |