Octopus: University of The Aegean Research & Project Outputs System

Conference

Authors:	Soto-Acosta P., Loukis E., Colomo-Palacios R.
Title:	An empirical investigation of the effect of e-innovation on business value’, E-Activity and Leading Technologies 2010 - Expertise, Innovation and Technology: Are We in the e-XXI Century?
Conference:	International Association for the Scientific Knowledge (IASK)
Editors:
Ed:	No
Eds:	No
Pages:
To appear:	No
Month:	November
Year:	2010
Place:	Oviedo, Spain
Pubisher:
Link:
File name:	Ζ52_E-innovation_Business_Value_2010.pdf##^^&&206557449.pdf
Abstract:	Firms all over the world have to make important investment decisions concerning the development of costly World Wide Web (WWW) infrastructures aiming to benefit from the extensive connectivity, transaction and collaboration capabilities provided by the Internet, and to conduct various types of e-business activities. Therefore it is quite important to understand whether and how such web-related infrastructures create business value for firms. Aiming to contribute to the investigation of whether and how Internet/WWW technologies create business value for firms, this paper develops a conceptual model which analyzes Web infrastructure and Internet-based innovation as sources of business value. The methodology involved a large data source collected by the European e-Business Market Watch. The results show that, as hypothesized, Web infrastructure is not significantly related to business value, while on the contrary Internet-based innovation has a positive significant impact on business value. In addition, the results show no significant complementarity between Web infrastructure and Internet-based innovation. The above conclusions indicate that firms should be very careful when they decide to make this kind of investments, since they have to combine ‘hard’ investments in web infrastructure with ‘soft’ investments for the development of new products, services and processes exploiting the capabilities of this infrastructure.