| Abstract: | The contemporary network economy is built on powerful fixed and mobile
network infrastructures. These infrastructures provide the solid ground for the
continuous and rapid introduction of innovative both telecommunication services
and business application servicesOne of the most critical preconditions for the
success of these services is to be based on sound business models. Especially
today, in the dawn of the networked economy, the concept of business model is
not a theoretical tool but a prerequisite for success. Business model is one of the
most common factors encountered for, when Internet firms succeed in business.
Furthermore, the rapid introduction of innovative applications necessitates the
rational design of their business model. However, despite the extensive use, and
sometimes misuse, of the business model concept, there is not extensive the
scientific research that has been conducted in this area. Moreover, there is still
some ambiguity concerning the exact meaning of this concept, which results in a
diversity of definitions and a confusion in terminology. In the present paper,
initially we present a literature review on the theoretical foundations of business
model presenting its definitions- and its components. . Then we focus on the
research that has been conducted so far concerning methodologies for designing
new business models, we identify its shortcomings and we propose a new
framework for ‘digital’ business model design, by implementing it in a real - life
business case. |
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Greek