| Abstract: | One of the most critical preconditions for the success of innovative services is to be based on sound business models. Especially today, in the networked economy, the concept of business model is not a theoretical tool but a prerequisite for success. Business model is one of the most common factors encountered for, when Internet firms succeed in business. Furthermore, the rapid introduction of innovative applications necessitates the rational design of their business model. However, despite the extensive use, and sometimes misuse, of the business model concept and design methodology, there exist very limited attempts in design methodology in scientific research. In the present paper, we propose a new framework for ‘digital’ business model design, by implementing it in a real - life business case, specifically in business models for location-based services. |
|---|
Greek