Greek Journal
| Authors: | Drossos D., Giaglis G., Lekakos G., Kokkinaki F., Stavraki M. |
|---|---|
| Title: | Determinants of effective SMS advertising: An experimental study |
| Journal: | Journal of Interactive Advertising |
| Volume: | 7 |
| Number: | 2 |
| Pages: | |
| Year: | 2007 |
| Publisher: | |
| To appear: | No |
| Link: | |
| ISI: | No |
| Impact Factor: | |
| File name: | |
| Abstract: |