Greek Conference
| Authors: | Drossos D., Giaglis G. |
|---|---|
| Title: | Factors that Influence the Effectiveness of Mobile Advertising: The Case of SMS |
| Conference: | 10th Panhellenic Conference on Informatics, PCI 2005 |
| Editors: | Panagiotis Bozanis and Elias N. Houstis |
| Ed: | No |
| Eds: | Yes |
| Pages: | 278-285 |
| To appear: | No |
| Month: | November |
| Year: | 2005 |
| Place: | |
| Pubisher: | Springer-Verlag |
| Link: | |
| File name: | |
| Abstract: |