| Abstract: | The first generations of social media exploitation by government
were oriented towards the general public. Evaluations of them have shown that
they can provide some insights into the perceptions of the general public, however
in order to achieve the required higher levels of quality, depth and elaboration
it is necessary to target specific communities having strong interest and
good knowledge on the particular topic under discussion. The research presented
in this paper makes a contribution in this direction. It develops a novel
approach to social media exploitation by the European Union (EU), which aims
at leveraging its policy community, which consists of a big network of individuals/
policy stakeholders having various policy related roles and capacities,
geographically dispersed all over Europe. Its theoretical foundation is policy
networks theory. Based on a series of workshops, in which a large number of
such individuals participated, the structure of the EU policy community is initially
analysed, then the proposed approach is formulated and elaborated, and
finally the fuctional architecture of an ICT platform for supporting it is designed.
Theirb main pillars are: important policy stakeholders’ profiles and
reputation management, relevant documents’ repository and relevance rating,
and finally advanced visualized presentation of them. |
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Greek