Greek Conference
| Authors: | Drossos D., Fouskas K. |
|---|---|
| Title: | Mobile Advertising: Product involvement and its effect on intentions to purchase |
| Conference: | 9th International Conference on Mobile Business and the 9th Global Mobility Roundtable (ICMB/GMR 2010) |
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| Ed: | No |
| Eds: | No |
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| To appear: | No |
| Month: | June |
| Year: | 2010 |
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