Greek Conference
| Authors: | Drossos D., Giaglis G. |
|---|---|
| Title: | Mobile Advertising Effectiveness: An Exploratory Study |
| Conference: | 5th International Conference on Mobile Business |
| Editors: | |
| Ed: | No |
| Eds: | No |
| Pages: | |
| To appear: | No |
| Month: | June |
| Year: | 2006 |
| Place: | Copenhagen, Denmark |
| Pubisher: | |
| Link: | |
| File name: | |
| Abstract: |