Greek Conference
| Authors: | Drossos D., Vrechopoulos A., Ferles I. |
|---|---|
| Title: | Predicting the “Click-Through Rate" Performance of Banner Advertisements on the Web |
| Conference: | 35th European Marketing Academy Conference |
| Editors: | |
| Ed: | No |
| Eds: | No |
| Pages: | |
| To appear: | No |
| Month: | May |
| Year: | 2006 |
| Place: | Athens, Greece |
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| Link: | |
| File name: | |
| Abstract: |