Greek Chapter in Book
| Authors: | Drossos D., Giaglis G. |
|---|---|
| Chapter Title: | Reviewing Mobile Marketing Research To Date: Towards Ubiquitous Marketing |
| Book: | Handbook of Research on Mobile Marketing Management |
| Editors: | Pousttchi K. and Wiedemann D. |
| Ed: | No |
| Eds: | Yes |
| Pages: | |
| Year: | 2010 |
| Place: | USA |
| Publisher: | IGI Global |
| To appear: | No |
| Link: | |
| File name: |