| Authors: | Loukis E., Sapounas I., Aivalis K. |
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| Title: | The Effect of Generalized Competition and Strategy on the Business Value of Information and Communication Technologies |
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| Journal: | Journal of Enterprise Information Management Management (ABI/INFORM-PROQUEST, Association of Business Schools (ABS) List, SCOPUS) |
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| Volume: | 21 |
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| Number: | 1 |
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| Pages: | 13-23 |
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| Year: | 2008 |
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| Publisher: | |
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| To appear: | No |
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| Link: | |
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| ISI: | No |
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| Impact Factor: | |
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| File name: | Γ20_Generalized_Competition_Strategy_ICTBV_2008.pdf##^^&&411413836.pdf |
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| Abstract: | Purpose – This paper aims to investigate the effect of two external factors – the “generalized”
competition an organization faces, and the strategy it follows in response to its external environment –
on the business value generated by its ICT investment.
Design/methodology/approach – For achieving these research objectives econometric models of
output are constructed, using firm-level data from Greek companies, which have been collected
through a survey through a structured questionnaire. These econometric models are based on the
microeconomic production theory (Cobb Douglas production function). For operationalizing the
“generalized competition” an organization faces are used the five dimensions of the generalized
competition of M. Porter’s “five forces framework”.
Findings – Concerning the above generalized competition dimensions it is concluded that higher
level of bargaining power of suppliers results in higher ICT business value generation. Also,
concerning strategy it is concluded that in organizations following a strategy of frequent introduction
of new innovative products and services is generated higher ICT business value.
Originality/value – This paper investigates the effect of external environment related factors on the
business value generated by ICT investment. The conclusions constitute of first evidence that there are
external conditions that result in higher business value from ICT investment by necessitating a more
efficient and effective use of ICT. |
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Greek