Greek Conference
| Authors: | Drossos D., Giaglis G. |
|---|---|
| Title: | Towards a classification framework of factors influencing mobile messaging advertising effectiveness |
| Conference: | 3rd International Conference on Mobile Business |
| Editors: | |
| Ed: | No |
| Eds: | No |
| Pages: | |
| To appear: | No |
| Month: | July |
| Year: | 2004 |
| Place: | New York, USA |
| Pubisher: | |
| Link: | |
| File name: | |
| Abstract: |