« Previous12Next »
2002
Dimitrios Drossos, P. Kavassalis, N. Spyropoulou, V. Mitrokostas, G. Gikas, A. Hatzistamatiou, (2002), Mobile Permission Marketing – Framing the Market Inquiry, 13th International Telecommunications Society's (ITS) European Regional Conference, Madrid, Spain, Σεπτέμβριος, ,   
2004
Dimitrios Drossos, G. Giaglis, E. Tzitzi, (2004), Mobile Youth: a socio-cultural perspective, 1st Student Conference on Management Science and Technology, Athens, Greece, Μάρτιος   
Dimitrios Drossos, G. Giaglis, (2004), Towards a classification framework of factors influencing mobile messaging advertising effectiveness, 3rd International Conference on Mobile Business, New York, USA, Ιούλιος, ,   
Dimitrios Drossos, G. Giaglis, M. Bina, T. Manolatos, K. Manikas, (2004), WLANs in Athletics: an Empirical Investigation into User Perceptions and System Architecture Critical Components, 1st International Conference on Econometrics of Sports (ESP 2004), Patras, Greece, Σεπτέμβριος, ,   
2005
Dimitrios Drossos, G. Giaglis, (2005), Factors that Influence the Effectiveness of Mobile Advertising: The Case of SMS, 10th Panhellenic Conference on Informatics, PCI 2005, , Νοέμβριος, Springer-Verlag, 278-285   
Dimitrios Drossos, D. Gouscos, G. Marias, (2005), M-GOV: A proposed architecture for mobile government transactions, 1st Euro Conference on Mobile Government, Brighton, UK, Ιούλιος, ,   
Dimitrios Drossos, G. Giaglis, (2005), Measuring Mobile Advertising Effectiveness, 2nd Student Conference on Management Science and Technology, Athens, Greece, Μάιος, ,   
2006
Dimitrios Drossos, A. Vrechopoulos, I. Ferles, (2006), Predicting the “Click-Through Rate" Performance of Banner Advertisements on the Web, 35th European Marketing Academy Conference, Athens, Greece, Μάιος, ,   
Dimitrios Drossos, G. Giaglis, (2006), Mobile Advertising Effectiveness: An Exploratory Study, 5th International Conference on Mobile Business, Copenhagen, Denmark, Ιούνιος, ,   
Dimitrios Drossos, T. Lafka, E. Priftis, E. Kontogianni, N. Mallios, (2006), Electronic Advertising in Greece: Factors that influence Banners Click Through Rate, 3rd Student Conference on Management Science and Technology, Athens, Greece, Μάιος, ,